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7. SEO (Search Engine Optimisation)
When a Product Details Page is shown on the website, it contains hidden information which is readable by Google and other search engines, which help the search engines determine what is on the page. This "meta description" can be used to target for example keywords as part of a campaign to optimise our rankings in search engines.
When no SEO meta description has been entered, the website will instead use the current product description, and trim it to 155 characters, so that search engines have some information to use when building their indexes. To override this, for example to target specific keywords as part of an SEO campaign and improve our ranking for those keywords, enter the relevant information into the meta description field and click Update meta description.
Note: There is often a long lag between changes being made to meta data and our position in listings on search engines changing. Keyword targeting on such engines is a highly contested area, with many businesses competing for the same terms, and there is no guarantee that changes which we make will necessarily be effective in a noticeable way.
What's the difference between SEO data and Keyword data?
ProDigi allows two similar, but different, fields to be edited.
SEO data
SEO means Search Engine Optimisation. This information is used by Google and affects searches in Google, not on our web sites. Primarily controlled by Marketing, the SEO field lets you edit and customise the metadata that is held on the Product Details Page on the web sites, allowing some control over keyword targeting for instance.
If the SEO field is left blank (which is the default), the web sites will instead use the product's main description field as the page metadata.
Keyword data
This information is used when customers use the search function on our web sites and is intended to be updated by both Buying and Marketing.
This field contains a list of words or terms, comma-separated, which will be used in the search to return the current product. Key useful examples:
1.Our programmable robot product, Earl, competes with a similar product from another company called Beebot. If you enter "Beebot" as a keyword against the Earl product, it tells our web site search engine to show Earl as a result when the site visitor searches for Beebot.
2.The feature is commonly used to ensure that old or different product codes will still result in the current product being found.
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